AirAsia, recognized as the World’s Best Low Cost Airline for the 15th consecutive year, is set to enhance the movie-going experience across India with its innovative “cinematic in-flight” initiative. This move comes as the airline expands its robust network, connecting 16 cities in India to over 130 destinations via Malaysia and Thailand.
AirAsia will introduce this unique experience in 130 cinemas across 12 cities in India over the next six months. Movie-goers will have the chance to not only enjoy captivating films but also participate in contests to win flights to any destination within AirAsia’s extensive network. This collaboration aims to showcase AirAsia’s diverse destinations, spanning bustling cities, serene beaches, historic landmarks, and vibrant local cultures.
In 2024, AirAsia has significantly expanded its routes from India, offering direct connectivity to Kuala Lumpur and Bangkok as gateways to global destinations. The airline operates over 20 daily flights across 16 cities in India and plans to launch new routes from Guwahati, Kozhikode, Lucknow to Kuala Lumpur, and Tiruchirapalli to Bangkok.
Recently adding routes to Almaty and Nairobi, AirAsia continues to provide affordable connections from Asia to new vibrant destinations via Kuala Lumpur. The airline’s commitment to service excellence and affordability was underscored by winning the prestigious World’s Best Low Cost Airline and Best Low Cost Airline in Asia awards at the Skytrax World Airline Awards 2024.
Paul Carroll, Chief Commercial Officer of AirAsia, emphasized that India remains a key growth market for AirAsia, supported by our expanding network and fleet growth post-pandemic. “Our efforts in India reflect AirAsia’s long-term vision of recognizing the country as a key growth market and advancing its aviation ecosystem. Through our global network, we will continue to support India’s tourism industry by promoting its travel gems to the world, leveraging the government’s free visa initiatives.
“Today, we are excited to unveil an innovative partnership with Qube Cinemas, a leader in digital cinema technology to elevate AirAsia’s brand presence in the market. Soon, the immersive AirAsia ‘cinematic in-flight’ experience will be in 130 cinemas across India for 6 months and we’re really looking forward to connecting more meaningfully with movie-goers who are also travel lovers here through this initiative,” he said.
Juhi Ravindranath, Chief Business Officer of Qube Cinemas, commented, “In India, cinema is one of the best avenues for any brand to reach mass audiences and create a deep impact. The medium influences many aspects of our people’s lives including fashion, lifestyle, and pop culture. The AirAsia team saw merit in the power of this medium and enthusiastically collaborated with us to create this cinematic in-flight experience. We are certain that this will appeal to movie buffs of all age groups and build momentum for the brand. The entire team at Qube Cinema feels thrilled to enable this campaign across its network screens and can’t wait to see the delight among audiences.”
Since its inception in 2001, AirAsia has grown from a small fleet to one of the largest low-cost carriers globally, pioneering affordable flying and expanding connectivity across the Asia-Pacific region. The airline continues to prioritize safety, service excellence, and innovation, complemented by a comprehensive ecosystem of engineering services, in-flight offerings, and ground operations.
As AirAsia looks ahead, its commitment to enhancing customer experiences through innovative initiatives like the “cinematic in-flight” experience reaffirms its position as a leader in the aviation industry, connecting continents and cultures with every flight.
